INTERACTIVE ELEMENTS

Interactivity is a TWO-WAY Street!!

• Ordering
• Customer Support
• Customer Feedback
• Contests or Promotion
• Retailer Referrals
• Product Demos
  

TYPES OF INTERACTIVITY

• Interactive Navigation
• Interactive Multimedia
• Interactive Advertisements
• Programmed Interactivity
  

1. Engaging - Envision a strategy for the interactive elements of the site through frsh/useful content. - Contact forms, discussion, chat
2. Justification of use- Stick to site's objectives & intentions. Elements should relate to eachother
3. Download VS Effect - Does feature impede user's experience, take to long, maintain effectiveness?
4. Best Practices-
   1. Make interactive activities accessible to all users
   2. Provide info about downloads
   3. Give users control
   4. Avoid excessive looping
   5. Provide Feedback about users experience

• Rollovers - Russian Mystery Meat Site
• Russian Site - Old Version

Interactive Media

SWF movies (animation & audio) more sophisticated than just markup, graphics & scripting)

• Andrius - Virtual Character
• Flash Interactivity - Strange stuff
• Flash - Box
• OTHER Multimedia Interactivity
• FACES- Web Experience
  

• Interactive Web Awards
• Flash Games
  

1. Environments - Panoramics
• Sedona- Panoramas
2. People (Avatars)
   • Make One
   • Hmmmm
3. Technologies
   1. Render on the FLY (Rendered as the user moves)
      • VRML Virtual Reality Modeling Language
   2. Pre Rendered - series of images simulated walkthrough - played back  after user chooses path (MYST)
   3. Interactive Panorama - seaming
      1. The Process of Seaming IPIX - panoramic photography
      2. Real Estate
      3. Museums- Exploratorium - San Francisco- Online Museum
4. XML-Based (Scalable Vector Graphics) SVG
1. Require Plug-ins
2. Scalability

1. Polls
2. Games (ad) runs to site - hit the target
3. Auto Insurance
   

Programmed Interactivity

1. Javascript events, feedback forms, mail links & java applets
   • Javascript & event handlers
   • Validates forms
   • Varies browser to browser
2. Feedback form
3. Mail Link
• Use UNICODE - as web spiders can collect emails for spam!
4. Guest Page
5. HTML forms